MARC JACOBS: NEW PRODUCT INNOVATION & CREATIVE CAMPAIGN

This campaign features a concept for a new product accessory designed for the trendy, go-getting world of Marc Jacobs. By building on their existing brand identity and utilizing both in-person and online experiences, the campaign aims to expand how consumers interact with the iconic Marc Jacobs Tote Bag.

roles: photographer. art director. co-creative director & research. graphic design & mockup creation.