THE RHODE TO HEALTHY SKIN: A CONCEPTUAL CAMPAIGN
This campaign aims to reposition Rhode as more than just a celebrity-led skincare line and as a credible, effective solution for consumers who seek simple, clean skincare that prioritizes long-term skin health. By blending Rhode’s minimal, trendy aesthetic with expert-informed education around barrier health, this campaign builds trust with consumers and increases accessibility, furthering its lasting brand value.
* Rhode was not yet available in Sephora at the time of creating this campaign*